TBD John
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🫐Blueberry Muffin - Through the Years

🫐Blueberry Muffin - Through the Years

May 15, 2024

Hello everyone,

I’m thrilled to share the evolution of my beloved Blueberry Muffin flavor. These recipes have been crafted and refined from 2015 to 2022. Each version holds a special place in my journey. Enjoy these in chronological order!

The Original

One of my earliest "winners," this recipe marked my first successful dessert flavor developed for traditional sub-ohm devices back in 2015.

Signature Recipe:

  • Blueberry (Wild) (TFA): 10%

  • Cheesecake Graham Crust (TFA): 5%

  • Cotton Candy (Ethyl Maltol) (TFA): 1.75%

Recipe Notes:

The blueberry flavor is quite faint, so I used it at a high 10%. To balance it, I also had to increase the Cheesecake Graham Crust, which can be harsh at higher percentages. Ethyl Maltol helps smooth out the throat hit. Despite the haphazard development, this flavor became a favorite and was my first all-day-vape dessert. It has a light, balanced taste with a nice throat hit, and it significantly boosted our brand's popularity.

Blueberry Muffin Salt: V1

This version was developed for custom JUUL pods and worked well in Caliburn devices too.

Blueberry Muffin Salt Recipe:

  • Blueberry (Wild) (TFA): 12%

  • Cheesecake Graham Crust (TFA): 6%

  • Cotton Candy (Ethyl Maltol) (TFA): 2%

Recipe Notes:

I initially adjusted the original signature recipes to create this salt version. It performed well, but as I gained more experience, I decided to start fresh with the Blueberry Muffin salt, leading to the creation of our "Handcrafted" line.

Handcrafted Blueberry Muffin: V2

This version was a more streamlined and simplified approach.

Blueberry Muffin (Eiffel 65) Recipe:

Recipe Notes: I cut out many elements from previous trials, perhaps simplifying it too much. The Cinnamon Sugar didn't quite meet my expectations, but the Hangsen Blueberry was a standout. Unfortunately, sourcing it became too costly, prompting yet another revision. I was pretty sick of working on Blueberry Muffin, my naming for my recipe attempts got very repetitive.. As you can see, "Final" didn't actually mean final on this one😂

Handcrafted Blueberry Muffin: The Final Version

Combining years of experience and countless trials, this final version aims for a well-rounded and ambitious flavor profile.

Blueberry Muffin (Muff 5) Recipe:

  • Blueberry Extra (CSL): 4.5%

  • Boysenberry (VT): 4.5%

  • Lemon Cake (INW): 0.4%

  • Cheesecake w/ Graham Crust (PUR): 3%

  • Cinnamon Sugar (CSL): 0.75%

  • Forest Fruit (FA): 4%

  • Super Sweet (CAP): 0.25%

Recipe Notes: This recipe incorporates Inawera's Lemon Cake for a subtle bready-ness, reducing reliance on Cheesecake w/ Graham Crust and Cinnamon Sugar. Forest Fruit adds depth to the berry note, making the blueberry flavor more full-bodied. Boysenberry brings brightness, and the layered ingredients create a complex, well-rounded flavor.

Flavor Breakdown:


  • Top Note: Boysenberry (VT)

  • Middle Note: Blueberry Extra (CSL)

  • Bottom Note: Forest Fruit (FA)


  • Top Note: Cinnamon Sugar (CSL)

  • Middle Note: Cheesecake w/ Graham Crust (PUR)

  • Bottom Note: Lemon Cake (INW)

Reflecting on this journey:

It's incredible to see how my recipes have evolved, much like the stories shared in my previous posts about Nana Custard and Rainbow Candy. Each flavor tells a story of creativity, perseverance, and passion. From the early days of experimenting with simple ingredients to the refined and sophisticated blends I created during the last few years of TBD, it's been an adventure of learning and growth. Your support and feedback have been invaluable in this process. I hope these recipes bring you as much joy as they have brought me in creating them.

Thank you for being a part of this flavorful journey.


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