I recently had the pleasure of promoting the Kickstarter campaign for Harbor of Blight: Obsidian, a unique hybrid game that combines traditional board game elements with RPG storytelling and mechanics. I was provided with a promotional tracking link and a 30-day window to promote the campaign. However, I ultimately promoted the game for 6 days.
July 29, 2026
I started sharing the Kickstarter link across my social media platforms, including Facebook, LinkedIn, Discord, Pinterest, Threads, and more.
Post:
New Kickstarter Alert! Harbor of Blight: Obsidian is a board game and RPG hybrid. Click the link below to check out this awesome new game! Did you know? In this game, you can choose from 13 elemental spirits!
Post Image: Kickstarter campaign thumbnail
Results:
LinkedIn: 1 like and 70 impressions
July 30, 2026
Post:
Who's at Gen Con this weekend? If you're there, be sure to stop by the Cardboard King Games booth and check out their new Kickstarter game, Harbor of Blight: Obsidian! If you stop by, tell Michael that Sabrina sent you. Click the link below to learn more about the game and support the campaign!
Results:
LinkedIn: 1 like and 104 impressions
Bluesky: 2 likes
Twitter: 1 like and 125 views
7/31/2026
Post:
Which element will you choose? I personally want to see what chaos is all about.
Fire
Water
Order
Chaos
Nature
Light
Dark
Sound
Time
Luck
Soul
Wind
Gravity
Learn more and choose wisely by clicking the link below.
Image:
Results:
LinkedIn: 1 like, 92 impressions, and 1 link engagement
8/1/2026
Post:
Which profession will you choose? Warrior or Beasters? Warriors can specialize in one of two skills, hunters, who lay traps and stalk their enemies, or Wild Strikers, a DPS class with flashy attacks. Then we have our Beaster classes, Augmentor Beasters use beasts to enhance themselves for battle. Unlike the Empathic Beasters who learn and incorporate beasts skills for use in battle. What to learn more? Click the link below and check out the Kickstarter for Harbor of Blight.
Images:

Results:
Linkedin: 1 repost and 52 impressions
Tik Tok video reposted to Youtube shorts: 155 remixes, 1 like, and 963 views
8/3/2026
Post :
Are you excited to explore the world of Obsidian? Check out the Kickstarter campaign by clicking the link below
Image:
Results:
Twitter: 1 like and 66 views
Bluesky: 1 like
Threads: 1 like and 21 views
Linkedin: 1 like, 2 reposts, and 1 comment
8/4/2026
Post:
Which mode will you choose, an exciting story mode or the normal mode with challenging combat? Learn more by checking out our Kickstarter via the link below
Image:
Results:
Twitter: 1 like and 25 views
Bluesky: 1 like and 1 repost
Current Campaign Results
As of writing, the Kickstarter campaign has reached $14,480 of its $25,000 funding goal, with 108 backers and 13 days remaining.
Lessons Learned
Of all the social media platforms I posted to, these were the ones that generated the most engagement:
LinkedIn
Bluesky
Twitter/X
Threads
YouTube Shorts
I also noticed that engagement began to increase as my promotional campaign progressed. Throughout the campaign, I experimented with several different engagement strategies. While some approaches generated more activity than others, many of the techniques I tried didn't perform as I had intended.
What I Could Try Next Time
Based on what I learned from this campaign, I would:
Focus more of my efforts on the social platforms that generated the most engagement.
Experiment with video content instead of relying primarily on static images, including on platforms outside of TikTok, YouTube, and Instagram Reels.
Give the campaign more time to build momentum and continue testing different types of content and messaging.
What Do You Think?
What do you think I could have done better? I'd love to hear your thoughts and suggestions in the comments below! Want more content from me? Consider buying me an energy drink! ☕
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