Creating a personal logo is not something that you can trust anyone with. Unless there is someone that understands your brand completely, this task needs to be done by you. A logo is one of the most important branding and marketing materials and it is the identity of a brand. Creating a logo for your own business needs much-needed effort and time. Little tips and guidance can help you a lot.
Using tools for logo maker can be used to create a stunning logo design in very less time with the help of AI. Without further ado, let’s discuss how to create a personal logo for your brand.
1. Write a Creative Brief
You cannot start designing without narrowing things down or creating a design brief. You need to act as your own client. Figure out what your audience wants, why you want them to know about your brand, and how you want them to perceive your brand. A logo is not just a creative expression but a corporate identity. A logo design is a visual representation that is created to serve various purposes like identity, sharing messages, connecting on an emotional level, etc.
A creative brief can be used to inspire you with ideas to create a working and useful design. A good brief will cover more about the project than just creative parameters. You can keep track of your performance, budget, etc.
2. Specify How You Want to Use Your Name
There is a misconception that to be professional, you have to use your full name in your personal branding. However, you get to choose what variation of your name you want to work with. It can be your full name or a shorter version of your name, just brand initials, a first or last name only, etc.
There is no harm in picking any of these variations and creating an awesome and professional logo. Picking your name for your brand is an empowering experience. It also allows you to control the amount of personal investment you have in your brand identity.
Make sure to include the name in some way. Famous brands like Apple or Nike can are memorable and can be recognized just by a symbol. However, you need to work differently before you become famous too. Your marketing materials need to feature your name in some way so that your audience can draw a connection between you and your business. You can use as much part of your name as you want. However, it should be enough for your audience to understand a clear connection.
If you think your logo looks good without the text, you can always use multiple variations of the logo on different platforms. A nameless version of your logo will not work as a primary presentation of the brand. It can act as an icon on packaging designs, watermark, social media icons, label designs, etc.
3. Figure Out The Inspiration
Finding out the main idea that forms the basis of your design is the hardest part of creating a logo. Brainstorming techniques such as mood boards, sessions, word cloud, etc can help.
Research Your Competitors
The best way to start is by having a look at what others are doing. You can research your competitors and know what is already working in your industry. Creating a personal logo after you are filled with inspiration works much better.
Also, keep in mind you do not rip off someone else’s entire concept. It is fine to gather inspiration from certain graphics, shapes, or fonts that catch your eye. However, if your logo design looks like another version of that design, it will not be your ‘personal’ logo at all.
Use Your Company Name For Inspiration
Using your company name for inspiration is the best choice for creating your personal logo. If your name has a pun appeal, you can use that to create a unique logo design. If not, you could try looking into the meaning behind the company name.
You can try out a logo maker and create plenty of logo design templates in just a few minutes. Pick out one that connects with you and describes your company perfectly.
Focus on What you do
If your name cannot be used for creating your personal logo, focus on getting other ideas like who you are. You can look at well-designed logos and see they have used icons or symbols to show what they do and who you are. Various designers use pen or pencil in their personal logos to identify themselves as designers.
You do not need to be too exact, instead, let your creativity run wild. Brainstorm a variety of ideas and create different types of logos. Focus on what you do and try to incorporate it into your logo design. Do not commit the mistake of drawing away attention from your message and end up confusing the audience.
Get Opinions of Others
The image you create in your mind about yourself might not always be accurate. So, take help from others to realize the trust and reality. It can be hard to analyze yourself. Instead, you can get the opinions of others such as family members, friends, colleagues, employees, target audience, strangers, etc.
Ask them for a list of words that they think best describe you, then compare those results and find out what is most highlighted. There are chances when you meet with potential clients, these are the qualities they will see in you. So, create a personal logo design that brings out these qualities. Use graphic design tools and incorporate these ideas into visuals.
4. Refine Your Concept
Once you have got the basic idea of what your logo will be about, you now need to polish your concept.
Keep Basics in Mind
While designing your own business logo, there are several basic things you need to remember all the time.
Consider your target audience at all times.
Keep your logo simple
Create a responsive logo
Focus on one or two ideas only
Do not follow trends instead set them
Choose colors, font and style carefully
Use negative space
Be unique
Logo maker can be used to try out innovative and latest graphic styles and techniques to create a unique logo design. In addition to this, the design size guide can be useful in creating different versions of logos for various platforms.
Be Timeless
Every famous logo today is timeless. Designers were able to create some things that worked in the past, work today, and will look pleasing in the future too. It is so helpful in keeping your brand identity intact.
It can be quite costly to rebrand all the time. Each time you change your logo design, it will cost you a lot of time, energy, and money. After you are done editing, you might create something that does not relate anymore. It can damage your brand awareness if you keep on changing the idea of what your brand stands for.
5. Evaluate Result
At last, you need to evaluate your finished product before launching your logo redesign. It does not matter if you love your design. It should appeal your target audience and clients. So, run some tests, hold meetings and ask for expert opinions. Later on, you can make changes and alterations depending on major issues you discover.