
It's always been a favourite (great) question when talking to a prospect or a client. The question is this. "How do you see the next twelve months panning out?"
Now, why is that such a great (important) question?
Well first of all it demonstrates interest. It could lead to empathy. It actually educates you about what challenges your client or prospect is facing. Especially during these uncertain times.
Warning: You have to be genuinely interested in listening and you must listen actively. (ie listening also for what is not said)
What you do next of course is to determine if and how you may be able to help, either with the services that you offer or with the services of your trusted referral partners.
Try it. Great questions build great relationships.
