Today, I have three must-read book recommendations on branding that will elevate your business acumen to the next level:
1. Made to Stick by Chip Heath and Dan Heath
This essential business book explores six principles needed to make ideas memorable and compelling. With real-world examples and practical tips, it helps you create ideas that resonate with your audience.
2. Building a StoryBrand by Donald Miller
This practical guide assists entrepreneurs and marketers in clarifying their message and creating compelling stories that engage customers and drive business growth.
3. What Great Brands Do by Denise Lee Yohn
Learn how companies like IBM, REI, Starbucks, and Lululemon use exceptional brand strategies as management tools to fuel, align, and guide their efforts, resulting in higher-than-average profit margins.
Invest your time in reading these books. If you're pressed for time, their audio versions are available.
Click the links to purchase them on Amazon and start your journey to mastering branding today!