Words.
Which ones should you use?
How should you use them?
How can you get those words to turn tricks for your small business and come home with wads of cash hanging out of their tiny little word bras?
Is this a good metaphor? I'm not sure.
But what I AM sure about is this workshop.
It's going to help your words work harder for you.
It'll show you how to write for clarity and impact so people stick around, care about what you say and take action.
In this workshop we'll cover:
💗 How to write with intent: unless you’re NIKE, being told to JUST DO IT probably won’t work for you. So before I teach you any helpful word things, I’m going to teach you a helpful brain thing to get you in the mood (to write better).
🧬 Headlines & hooks : in the olden days, we’d just scream in people’s faces and stomp our feet until they give us what we want, but now we’re not 3 years old anymore, I’m going to show you 4 cool non-shouty techniques to make a major impact (with your words)
🏋🏽 Structure & storytelling: please don’t groan. I promise I’m not going to do a TedTalk about 🍃 The Power of Story 🍃 I want you to use your new skills ASAP, so here is where I show you how storytelling and structuring your words clearly will make people hang onto every word you share.
🪄 4 easy tactics: practical stuff goes here. I’m going to show you 4 easy tactics you can use RIGHT NOW to improve everything you write. Even if all you’re sharing is a Slack update or a post-it. People will start finding it very hard to ignore your words.
🍭 How to write a good call to action: if you write with impact and clarity, you’ll make people take action. Whether that’s getting a sign up, or selling a service, or getting an answer to a poll question, I’ll show you how a good CTA will help you.
Workshop bit: Houston, We have 5 major problems. I show you the 5 places I ALWAYS find copy problems in small businesses, and I'll show you how to improve them for clarity and impact. You also get a bonus cheat sheet with reminders to prompt you when you need to write these 5 things in future.
My goal with all my workshops is to deliver something fun, easy to watch and easy to action, so if you're expecting to be bored to death, this is NOT the right workshop for you.
© I'm Nadia Amer, 2026. All rights reserved.
Everything in this workshop — the frameworks, exercises, scripts, examples, and any accompanying materials — is my original work and protected by copyright. It's licensed to you for your own personal or single-business use only.
That means:
✅ Use it to do the work in your business
✅ Reference it, take notes, and adapt the exercises for your own use
🚫 Don't teach it, sell it, repackage it, or use it as the basis for your own product, course, or workshop
🚫 Don't share, resell, or redistribute the materials, in full or in part, to anyone else
If you want to license any part of this content for use beyond your own business (e.g. training your team, adapting it for a product), get in touch — I'm generally open to that, just not without a conversation first.
Unauthorised use, reproduction, or resale of this content is a breach of copyright, and I will act on it.