60-min workshop: how to take your audience from strangers to buyers 🛠️

Customers.

How do you get them?

How do you figure out what they want?

How do you get them interested in what you do?

And most important of all; how do you centre them in your business so you can serve them better?

In this workshop we'll cover:

💗 Understanding your customer: Your target audience is your ideal future customer. I'll teach you how to create and use customer stories to transform your audiences' experience with your online business with a helpful case study.

🧬 Knowing your business: Your goals should align with what your customers care about. So, I'll show you how to define goals to focus your business and set the course for digital marketing that converts.

🏋🏽 Make your digital channels work harder for you: when you know how to approach your customer life cycle, you can set clear business objectives across it, take action, and reach more potential buyers in less time. I'll show you how to map your customer life cycle and identify gaps.

🪄 Marketing better with better words: I'm a copywriter too, so I'll walk you through real-world examples of copy, and explain how you can deliver persuasive content your audience wants to read, improving engagement and conversion.

🍭 Follow-up strategies: For dessert, we'll explore a few follow-up strategies that keep your brand top-of-mind and nurture strangers into loyal customers and loyal customers into fans who can't stop talking about you.

My goal with this workshop is to deliver something fun, easy to watch and easy to action, so if you're expecting to be bored to death, this is NOT the right workshop for you.