About Jenny Reader
running a women-owned, community-driven small spooky retail shoppe
Mourning Brew is the latest in my many adventures / "what if..." lightbulb moments. What started as a small spooky brand idea now has it's own brick and mortar in East Nashville, allowing me to curate and create unique punk rock fueled pieces, dark aesthetic apparel, fandom-driven merch for cult movies, music and TV shows and whimsical goods and gifts to put a smile on people's faces.
It's a random culmination of many years running with crazy ideas around music artists' visions as a creative marketer, my penchant for adding some magic to the mundane, and my delusional brain believing to can do anything it applies itself to.
One year in on a retail space (the quintessential f around and find out experiment) and it turns out a lot of you also believe in this creepy, kooky and wonderful space as much as I do. The power of community is truly incredible, and I am proud to have a space for all you weirdos to feel safe and loved for being YOU.
Of course, always pushing the boundaries of what is possible, I'm planning all kinds of crazy stuff including events, workshops, collaborations, artist activations and potentially a freakin' parade (yup), so while it's probably ill-advised for sane people to fuel my wild ideas, my dreaming to doing ratio is prettty great these days so who knows what brilliance you'll be helping create with a donation. And best of all? We'll be doing it together. TOGETHER, WEIRDOS! Welcome to the Mourning Brew Club, Fiends!
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