Why Use A News Format
There are two reasons why people have been reporting the news for over 2,000 years. One, people are extremely interested in what’s going on around them, and two, it’s effective.
People like having information summed up in a short story that covers the basic who, what, when, where, and why. TV news anchors and radio announcers have endured the test of time by taking long stories and events and summing them up in neat little one to three-minute packages.
TME Media Group is a marketing agency that helps businesses and organizations develop marketing content that mirrors what has worked for news agencies for decades.
A recent study by the Pew Research Center found that, because there are more ways than ever to access the news, Americans are now spending much more time consuming news than over the past ten years. As a result, the average American spends 70 minutes a day consuming some type of news.
What is News-Style Marketing
TME Media Group believes that news is such an important part of our daily lives that we coined the phrase News L.I.F.E. (Letting Information and Facts Empower). We’re so deeply committed to News L.I.F.E that we went one step further and developed News-Style Marketing as our core approach to giving businesses and organizations the publicity and media attention they need to create a positive public conversation around their brand, increase traffic to their website and share their brand’s story in their own words.
News-Style Marketing is a story-driven strategy that uses journalistic tactics to gather facts and information about a product, service, brand, event, or cause. That information is then formatted into a news-style story and delivered or presented as a video or radio interview, press release, or editorial, podcast, or photo essay.
What Are the Benefits of News-Style Marketing
Our strategy helps level the playing field and allows those using News-Style marketing to reap the benefits of positive publicity through credible news coverage. Companies using News-Style marketing are able to distribute their message through a news-like lens and have the ability to manage their narrative while directly engaging their desired audiences. This approach helps companies retain and attract new customers while increasing the success rate of marketing campaigns.
For a free consultation about how News-Style Marketing can help you or your company achieve its marketing goals, contact Michael Bailey via email at [email protected] or by phone at 803.619.3752.