ZAP TRIGGER of the week: Connect your scheduler (Ex: Calendly, Acuity) to your email nurture sequence.
How this works: Someone schedules a consult with you. Let's say the consult is in two weeks. Because you have a Zap trigger, as soon as they book a time for a consult they automatically, immediately start getting your email nurture sequence. By the time they meet you face to face two weeks later, they will have gotten massive value from your free email content.
Content that builds the crucial "know-like-trust" factor, which is absolutely a precursor to sales.
You've already helped them get small wins! You've preemptively shown them that YES you are capable of helping them. The foundation of a trusting relationship has been built and they haven't even met you yet.
Added bonus: Let's say "maybe" they don't hire you right away / this time. That's ok. They're on your list now. They may like some of your other offers or end up hiring you on down the road when it's the RIGHT time. But without them being on your list, you miss the opportunity for future sales / relationship building.
Not sure what a "Zap" is?
Here you go: https://zapier.com/how-it-works
Drop a comment if you have any Q's. I'm always here and happy to help.
Love,
Melynda Smith
Creator, Doula Biz From Scratchβ’