Have you ever had a great idea, which no one understood (yet) or wanted to actually use? Or did some people like it, but you are still far away from a mainstream market?
One of the greatest challenges in an innovation process is inevitably the human component. As a certified Psychologist and a seasoned practitioner in UX, Martina is glad to untangle this dependent variable in a human language. She will also make you familiar to a systematic approach to understanding and incorporating this interference variable firmly in your process, backed up by a couple of real work examples.
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This is the recording of the opening keynote at the enterprise JavaScript #enterpriseJS conference organised by dpunkt Verlag in Darmstadt, Germany in 2022.
The Human Factor in Innovation - opening keynote @ #enterjs22
Apr 14, 2023
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