Instagram is the second most popular network behind Facebook.
Everyone and their dog (literally) is on the every social media platform.
It’s clear that Instagram platform is not just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience as well.
Instagram users aren’t just active only — they’re very much engaged.
59% of the platform’s active users visit the site daily, and spend at least 7 hours per week browsing content and interacting with friends and brands.
Instagram can also help you to grow your brand awareness in public and introduce new products. Every month, 130 million Instagram users busy with shopping content. Instagram helps you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Why Market on Instagram?
Instagram’s primary benefit over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, then Instagram is the best platform to present that content.
Creating and maintaining a social platform that focused your brand’s visual identity may seem intimidating, but Instagram makes it fun and easy.
Refer this : https://neilpatel.com/blog/instagram-marketing-tips/