Local SEO (search engine optimization) is the practice of optimizing a business's online presence to improve its visibility in search results for local customers. There are a number of factors that can affect a business's local SEO ranking, including:
Google My Business listing: Having a complete and accurate Google My Business listing can help improve a business's local SEO ranking. This includes having a physical location, accurate business information (such as hours, phone number, and category), and good quality photos.
On-page optimization: On-page optimization refers to the process of optimizing a website's content and structure to improve its relevance and usability for both users and search engines. This includes using relevant keywords, having a clear and user-friendly website design, and providing useful and informative content.
Off-page optimization: Off-page optimization refers to the process of improving a website's visibility and credibility through external means, such as by getting backlinks from other high-quality websites or by building a strong online presence on social media platforms.
Reviews and ratings: Online reviews and ratings from customers can be a powerful factor in local SEO ranking. Positive reviews and ratings can help improve a business's credibility and visibility, while negative reviews can have the opposite effect.
Mobile-friendliness: In today's mobile-first world, it is important for a business's website to be mobile-friendly in order to rank well in local search results. This includes having a responsive design that works well on different devices, and having fast loading times.
Location-specific keywords: Using location-specific keywords in a business's online presence can help improve its local SEO ranking. For example, including the name of the city or neighborhood in the business's website content, titles, and meta tags can help signal to search engines that the business is relevant for local searches.