Results Section
At this point, your reader is anxious to see how they did it. But before diving into the steps, whet their appetite with a quick overview of your hero’s results.
Your Results Section subheading should reiterate your hero’s results.
Example: “How I Boosted My Conversion Rate by 73.4% (Without A/B Testing)”
Here’s what to include in this section:
First, quickly outline the results that your Hero achieved.
Example: “Courtney made an appointment with me on January 3rd. On January 24th, here are her results:
8 pounds of weight loss (120 lbs to 112 lbs)
Body fat percentage decrease of 2.1% (down from 30%)
Lost 2 dress sizes
And her jeans fit better than they have in years :-)”
Next, include a quick transition to the meat of your case study. This helps the reader understand the story is over and that it’s time to get into the meat of the content.
Example: “That afternoon, Jane gave me a call. Here’s the exact 3-step process she used to lose all that weight.”
Steps Section
Now it’s time to get into the meaty details of your case study. Many case studies are big on hype and short on details.
That’s why this section is so important. The detailed steps will make your case study stand out.
And here’s where you list the steps your hero used to make progress on Step #1. No detail is too small. Don’t be afraid to tell them EXACTLY what to do.
Example: “First, Jane took note of where she stood with her weight and health.
She hopped on the scale to assess her current body weight. Using the fitbit app, she recorded her weight. She weighed 149 pounds…
Next, Jane got her body fat measured in my office (using bioelectrical impedance). We found her body fat percentage to be 30%, which is considered high for a woman of Jane’s age…”
(Note: This is a shortened example. Your final draft should add more details and images like screenshots, diagrams, and pictures)
Case Study Conclusion
Quick Summary
Example: “That’s all there is to it. That’s how Courtney lost 9 pounds of fat in just 4 weeks.
Motivational Line
Here’s where you remind the reader that they can achieve the same result.
Example: “The best part is that you can get the same results Courtney did by following this step-by-step process.”
Call-To-Action
Example: “If you found this case study inspiring, I’d really appreciate if you would share her story on Facebook.