You ever seen a YouTuber or content creator growing so fast that you think how the hell is he doing that?
Because they are doing content networking. They network with great creators and agencies and then that network distributes their content all over the place.
There are two ways to do content networking :-
By building a community on a platform and reaching out to the main creators and building the bond. Then, those creators will engage with your content and share if they like, which will lead to your content being all over the platform.
The second why you do is to work with an agency specialised in content distribution. Take @barstoolsports for example they are best at content distribution.
In both ways, you grow faster than a creator or business relying on content marketing.
My take on content networking:- If you are a freelancer or business, you need to network while creating content because you need to create a dilemma in the industry that you are the one of the best.
This will result in more inquiries about your business and clients.
Content Marketing is old, think of content networking.