Cloud media and storage services use a cloud icon fairly consistently from small businesses to large corporations. As such, I knew that if I was going to play into that for cloud collective I needed something else to set them apart. The use of several little clouds hinted toward this and to the ‘collective’ part of their name. However, the primary feature that accomplished this is the CC aspect of the logo.
Humans are attracted to patterns. Patterns make the world feel knowable and understandable, so our brains seek them out and have an easy time remembering them. If you put a dozen different cloud logos with different names and designs side by side people are more likely to notice the patterns and remember them more at a later time.
I love the color gradient aspect of this logo, and the strong line work would also lend itself to a highly recognizable black and white version of the logo as well.
Watch my video to see the process of creating this logo, from concept to finalization!
https://www.tiktok.com/t/ZT8RtpK3S/
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