Give yourself at least a month to release your music and get ready for the marketing campaign when your song is completely done. This will give you ample time to prepare a pre-save feature and gather advertising materials.
What are the advantages of setting up a pre-order, often called a pre-save? First of all, it gets people excited about your new book and gives them a clear call to action. Second, it can increase streaming right after the music is made available. On the day of release, if your listeners pre-save your song, it will instantly appear in their Spotify collection.
The one-month rule is great for single preparation, but allow three to six months if you're launching an EP or a full album. Planning a first single prior to the EP or album release might be a part of this. Give a PR agent enough time to effectively pitch your concept to the media if you wish to collaborate with them.
All the good things happen on a Friday
The greatest day for indie artists to release music is often Friday. It has long been a practice among independent musicians and record firms to release new music on Fridays. The Billboard charts are a good place to start because they adjusted their weekly cycle back to run from Friday through Thursday in 2015. It will be more likely for music released on the first day of that cycle to top the charts. Spotify and other streaming services update their Release Radar and New Music Friday playlists every Friday. Your chances of being included in these playlists will rise if you release music on this day. Since the outbreak began, Bandcamp has also introduced Bandcamp Fridays. Every month on the first Friday, they forego their income share in exchange for the artists receiving 100% of the proceeds. If in doubt, pick Friday.
The traditional optimum time to release a song is still around midnight since it generates buzz.
Choose the month wisely
Best months for music releases:
May/June: Summer is quickly approaching and the weather is getting warmer. The months of May and June are excellent times to release new music since they offer more opportunity for festivals and touring. Try to secure some performances to promote your song if you're releasing it in May or June.
September/October: Since everyone is returning to work and school in the fall, it's a fantastic time to release new music. Profit from the return to work of experts in the music business.
January: A new year, a new you, new goals, and fresh music. While January is a sluggish month for new album releases from established musicians, it is a good month for up-and-coming and independent performers.
All music will automatically be released at midnight on the selected release date via digital distributors. This is rather typical. With the help of Spotify, certain distributors, like TuneCore and DistroKid, now let artists select a specific release time. You can choose to synchronize the release so that it is available at the same time regardless of time zone after selecting a specific release time. Your admirers throughout the world won't have to wait if the music can be released simultaneously. The traditional optimum time to release a song is still around midnight since it generates buzz.