5 More Ways to Create Your Products Quickly!
Building on our previous lessons, here are five additional creative strategies to help you develop your products faster than ever.
1. Create a Product “On the Fly”
This approach involves generating content in real time while addressing other tasks. For instance, if you offer personal email coaching, you likely receive numerous questions from students daily. If you notice recurring questions, it indicates a demand for that information. You can easily transform your answers into a new product.
Tip: Whenever a student asks a similar question, feel free to copy and paste your previous responses, adjusting them to fit the specific situation. This can save you a significant amount of time!
2. Utilize Speech-to-Text Tools
If typing slows you down, consider using speech-to-text technology like Dragon Naturally Speaking. This can significantly speed up the content creation process. While you may need to edit the output, many find this method much faster than traditional typing.
Here are two variations on this strategy:
Conduct an Interview: Have someone interview you over the phone. The recorded conversation can serve as one product, and you can also transcribe it for another product.
Record Your Thoughts: Speak freely on a topic without an interviewer—essentially creating a podcast. The audio recording becomes one product, and you can transcribe it for additional content.
3. Host a Webinar
Webinars are an excellent way to generate multiple products from a single event:
Live Webinar: The live session itself is often perceived as a premium offering, allowing you to charge higher prices for attendance. Consider including a Q&A session at the end to enhance its value as group coaching.
Recording of the Webinar: Use the recorded session as an upsell for attendees or offer it as a bonus. You can also sell these recordings separately.
Transcripts of the Webinar: These can serve as valuable upsells or bonuses for participants. Portions of the transcript can also be repurposed as lead magnets or standalone products.
If your webinar covers various topics, you can extract segments and use them as lead magnets or tripwires to entice prospects into purchasing the full webinar or series.
4. Outsource Product Creation
Outsourcing is one of the quickest ways to get products developed. Hire a skilled freelancer who can handle various tasks, including:
Reports
Ebooks
Checklists
Worksheets
Swipe files
Templates
Cheat sheets
Mind maps
Videos
Audios
Toolkits
Keep in mind that finding the right freelancer requires some initial effort. Use platforms like UpWork.com and conduct thorough research to ensure you select someone capable of delivering quality work. Once you've found a reliable freelancer, simply provide them with your brief and focus on other aspects of your business while they handle product creation.
5. Hire Someone for Research and Outlining
If you prefer not to outsource the entire product creation process, consider hiring someone to assist with research and outlining. Provide your freelancer with clear instructions about what you're looking for, and let them gather information and create outlines.
For example:
If you're developing a product on social media, have your freelancer research user statistics across different platforms and identify target audiences.
For a gardening product, you might ask them to investigate regional pest issues and diseases specific to various areas.
Tip: Request that your freelancer provide multiple research links so you can review the information before finalizing your product.
You don’t need extensive time to create numerous products; all it takes is a bit of creativity! Implement these strategies today, and you could have a new product ready in as little as 20 minutes!
To Your Success!
A.BERRICHI
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