Ideas without action remain limited to the confines of your mind. (Arnold H. Glasgow)
The primary goal of Law of Attraction marketing strategies is clear: find customers! Think of the "Where’s Waldo?" cartoon, where the character is hidden in various places. Your mission is similar: seek out online customers and encourage them to keep coming back to you. Customers can be found in many locations—on other websites, browsing Facebook, or even behind their email accounts. Your task is to attract as many as possible through a well-crafted attraction marketing program.
Building a sizable email list of pre-qualified contacts is crucial. This list can be leveraged to promote your website and the products you offer. It's common to create a website or blog only to find it devoid of visitors. That’s why many of the 21 actionable steps to grow your online business focus on attracting traffic to your site and collecting contact information. Once you have that list, you can use it in various ways to drive sales. For example, you can send a series of informative emails or encourage your subscribers to share your messages with their friends. Additionally, you can purchase or rent email lists.
While this e-book has focused on key Law of Attraction marketing strategies, there are many other tools worth exploring. These strategies emphasize focus and the importance of personalizing your online presence. While customers initially tolerated a lack of personal contact and customer service, technological advancements have changed those expectations. Now, there are numerous ways to connect with your audience—one of which is podcasting.
Podcasting involves creating audio or video files that are regularly updated and available for subscribers to download. This content can be accessed on computers or mobile devices. Typically, you would pay for hosting your audio files if you plan to update them frequently. A subscription service can automate the delivery of your content.
An audio/visual podcast allows your customers to hear your voice and see you, transforming you from an anonymous website owner into a relatable person. Podcasts are an effective way to maintain customer engagement. You can discuss a variety of topics, such as industry news, and new products, or even conduct interviews.
Blogging has also been highlighted as a powerful tool for personal connection. Originally, blogs served as online journals. Today, they are comprehensive marketing platforms where you can publish content, add images, embed videos, and link to your website. While maintaining professionalism is important, you also have the flexibility to infuse your personality into your writing. Your blog can cover topics relevant to your niche, industry trends, and solutions to common problems.
Other marketing tools include webinars and e-books, as well as search engine optimization strategies.
The internet offers a wealth of marketing opportunities, but none of them matter if you don’t provide excellent customer service. Outstanding customer service is essential for building a good reputation and encouraging repeat business. Savvy internet users expect sites to offer convenient payment options like PayPal; the days of mailing money orders are fading fast.
If a website is difficult to navigate, customers won’t hesitate to search for alternatives. They can easily find numerous competitors with better user experiences.
When customers search for something like “find cheap hotels in Florida,” search engines use algorithms to extract relevant content from millions of web pages containing those keywords. The results are ranked and displayed for users.
Additionally, customers expect consistent communication from the moment they place an order until they receive their product or service. In the past, online shoppers often felt left in the dark after making a purchase. Today, auto-responders can send a series of emails thanking customers for their orders, informing them of shipping details, and following up after delivery. It’s essential to be accessible for questions about products, returns, and exchanges.
Customer service is ultimately defined by your customers’ expectations. By encouraging feedback and providing contact options, you can gather valuable insights into what your customers want and what they’re dissatisfied with. Pay attention to both compliments and complaints—they indicate what’s working and what isn’t.
It’s your responsibility to meet customer needs, which may involve adding new services or improving response times. Sometimes, you may not be able to implement the changes customers request, but you can still show you value their input. For instance, offering a discount on a future purchase to an unhappy customer can demonstrate your commitment to their satisfaction.
In summary, providing excellent service is crucial for customer retention. Customers expect more from you as they continue to engage with your business. They initially chose you for your offerings, and they anticipate that future interactions will be equally—or even more—satisfactory. Law of Attraction marketing emphasizes the importance of not just attracting customers, but also keeping them engaged with your business.
To Your Success,
A,BERRICHI
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