Achetez un café à Shounak B.

Hey 👋 My name is Shounak and I write weekly essays on marketing and business. 

I know what you're thinking - "Not another marketing guy!!" 

Hear me out please?

I know there's a lot of noise out there. "Do XYZ and you make $$$". It's a load of BS. 

I hate it.

So what I do is I read scientific papers published in peer-reviewed journals. One that is tested and experimented upon. 

So that if you do XYZ, there is actually a good chance it might yield results. 

Each week, I scour the depths of the marketing academic world and write short bite-sized essays. Each essay also contains real-life examples of how other companies have used this same principle. 

Pretty cool, right?

If yoy think so, check out my essays at https://marketcurve.substack.com/