Hey 👋 My name is Shounak and I write weekly essays on marketing and business.
I know what you're thinking - "Not another marketing guy!!"
Hear me out please?
I know there's a lot of noise out there. "Do XYZ and you make $$$". It's a load of BS.
I hate it.
So what I do is I read scientific papers published in peer-reviewed journals. One that is tested and experimented upon.
So that if you do XYZ, there is actually a good chance it might yield results.
Each week, I scour the depths of the marketing academic world and write short bite-sized essays. Each essay also contains real-life examples of how other companies have used this same principle.
Pretty cool, right?
If yoy think so, check out my essays at https://marketcurve.substack.com/
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