Hey 👋 My name is Shounak and I write weekly essays on marketing and business.

I know what you're thinking - "Not another marketing guy!!"

Hear me out please?

I know there's a lot of noise out there. "Do XYZ and you make $$$". It's a load of BS.

I hate it.

So what I do is I read scientific papers published in peer-reviewed journals. One that is tested and experimented upon.

So that if you do XYZ, there is actually a good chance it might yield results.

Each week, I scour the depths of the marketing academic world and write short bite-sized essays. Each essay also contains real-life examples of how other companies have used this same principle.

Pretty cool, right?

If yoy think so, check out my essays at https://marketcurve.substack.com/