Source: The Marketing Millenials email
https://join.themarketingmillennials.com/bbb83171/10
Good vs. Traditional Marketing:
What truly separates traditional Marketing from GOOD Marketing is understanding the demographic of your audience and picking the ad placements that are unique.
Not unique like a cool LinkedIn placement with great creative, think outside of those channels.
Over the weekend, I purchased Bose headphones, and in the box there was a discount for Audible.
The connection there between Audible knowing somebody who purchases headphones is going to be more primed to listening to an audiobook in the first 10 days of purchase, that's the moment of Marketing where you're like this is a connection that makes sense (absolutely LOVE this anecdote).
I'm always looking for moments like that to plug into whatever brands I'm working on and finding those delightful moments to create partnerships with people in places where they're ready to start using Apollo outside of just using LinkedIn and Facebook, which all your competitors can use.
That's the secret sauce, especially when you're talking about a saturated market.