A naming agency that created an AI tool that runs a detailed brief through algorithms to generate 1,000+ name options based on classic naming tactics such as metaphors, colloquialisms, adjectives, pop culture like song lyrics and famous lines from novels, alternative spellings, compound words, etc.
It then runs it through trademark checks to remove any names that aren't usable.
Then copywriters and brand strategists hand-pick the top 20 options for the client to choose from.
All for a flat fee of $5,000 and delivered in just 5 days turnaround time.
Thoughts to ponder:
Does this remove the "human touch"?
Or is it the same process a copywriter would go through anyway (searching thesaurus's and idiom dictionaries and having brainstorming sessions, etc.) just sped up (and transparent) through the use of algorithms?