Create a relationship where clients "know, like, and trust" you before going for the sell
Be clear on the value you bring to the table (as opposed to your competition)
Use high quality images
Build trust using social proof (reviews, testimonials, awards, success stats, past client logos...)
Offer a free initial taste of what it's like working with you
https://www.instagram.com/p/C68N0QzLphN/?img_index=6