In the next few weeks, we will have a targeting report for areas that yield high concentrations of recruits from the South. We will then begin purchasing billboards that emphasize the following message:
"Joining the US Armed Forces is the Gayest thing you can do!"
Given that the US Dept of Defense is the largest single employer of gay employees, and the DOD believes strongly that sexual diversity is a strategic value, we do not expect the US military will complain when these billboards arrive near recruiting centers in TN, GA, AL, and FL, later this year.
Ideally, billboard placement will focus on areas whereby potential recruits will see the messaging before or after driving to/from the recruiting center.