The rising tide of tech

The rising tide of tech

Feb 20, 2025

I can feel it already. The hum of anticipation, the quiet murmur before the turnstiles open.

Bauma is coming, and this year, it’s promising to be the most technologically advanced exhibition the construction industry has ever seen.

You can almost picture it now: rows upon rows of gleaming new machines, the whirr of electric motors replacing the growl of diesel engines, hydrogen-powered equipment standing ready to reshape the industry. Software systems that promise to make work safer, faster, more precise. It’s all there, shimmering on the horizon, a future so close you can almost reach out and touch it.

And yet, I can’t help but wonder—who is actually reaching for it?

Because for all the excitement, for all the grand unveilings and big promises, the construction industry has never been known for its rapid embrace of the new. We are creatures of habit. We trust what we know, what’s been proven over decades, not what’s just rolled off an assembly line with a brochure full of buzzwords. I’ve seen it time and again. New innovations emerge, and the industry nods along, impressed but cautious, like an old-timer at a job site watching a rookie fumble with a new tool.

Hydrogen and electric? Sure, they’re cleaner, they’re quieter, they’re the future. Everyone agrees. But how many contractors are really ready to gamble on that future? When deadlines are tight and margins are tighter, who’s going to take a chance on a machine that doesn’t have a decades-long track record?

It’s easy to get swept up in the spectacle of innovation, but when the dust settles, we go back to what we know: diesel engines that have never let us down, machines that don’t need a charging station or a hydrogen supply chain that barely exists.

Change is inevitable. The march of progress is unstoppable. Those that are currently choosing to sit on the technology fence look increasingly like King Canute attempting to turn back the tide.

It’s not that construction is against progress. But we also know the cost of failure better than most. Regardless of the technology baked into it, a brand-new piece of equipment that turns out to be unreliable isn’t just an inconvenience; it’s a potential disaster. So, we hesitate. We wait. We let someone else take the first risk, and if they survive, we follow.

I can already hear the sales pitches that will fill the halls of Bauma: “This is the machine that will change the industry.” “This software will revolutionise safety.” “This is the future of construction.” And I believe them, at least in theory. But there’s a difference between showcasing a new technology at an exhibition and proving its worth on a muddy, high-pressure job site where failure isn’t an option.

Look at autonomous equipment. It’s been talked about for years, but how many sites are truly running without human operators? How many construction businesses are actually investing in it beyond a handful of mining projects? The idea is great, the technology is real, but the leap from concept to industry standard is wider than most people think.

Then there’s the question of infrastructure. It’s one thing to build an electric excavator, but it’s another to ensure that job sites are equipped to charge it efficiently. It’s one thing to manufacture hydrogen-powered machinery, but another to develop the supply chains that make fuel access seamless. The technology is ahead of the infrastructure in many cases, and until the two align, adoption will remain slow.

And let’s not forget the workforce. Operators, foremen, and site managers have spent decades working with traditional equipment. It’s not just about learning to push different buttons; it’s about retraining an entire industry to trust new ways of working. How many businesses are willing to invest in that level of training? How many workers want to step away from their tried-and-true methods to adapt to an uncertain future? Change doesn’t just happen because a product exists. It happens when people are willing to embrace it.

Still, I can’t shake the feeling that this time, we might be at a real turning point. The push for sustainability is stronger than ever. Governments are setting stricter regulations, and customers are demanding greener construction methods. The financial incentives to innovate are beginning to outweigh the risks of standing still. Maybe this is the moment when the industry finally steps forward instead of shuffling its feet.

I think back to past Bauma exhibitions, to the game-changing announcements that felt like science fiction at the time. GPS-guided machines? At one point, that sounded unnecessary and expensive, until it became an industry standard. Hydraulic quick couplers? There was scepticism at first, but now you’d struggle to find a job site without them. Change doesn’t happen overnight, but it does happen. Slowly, steadily, until one day, what was once radical is just business as usual.

Change is inevitable. The march of progress is unstoppable. Those that are currently choosing to sit on the technology fence look increasingly like King Canute attempting to turn back the tide.

So, maybe this time will be different. Maybe this will be the year the industry doesn’t just admire innovation from a distance but actually engages with it. Embraces it. Maybe contractors will leave Bauma not just with business cards and brochures but with real plans to integrate new technology into their fleets, their workflows, their mindsets.

And maybe, just maybe, we’ll stop waiting for the future and start building it instead.

This topic was the subject of an in-depth discussion on today's after show chat. You can listen to the resulting podcast here.

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