This episode explores why modern 20-ton excavators from different brands have become near-identical “clones,” drawing on Mark Anthony’s article “The #MeToo Machinery Movement” and veteran debates from The Craic.
It argues that emissions regulations, strict thermodynamics, and a consolidated supply chain push manufacturers toward the same layouts and shared components, while corporate “me too” copying kills structural innovation in digging performance.
Differentiation shifts into software-heavy cabs and fragile sensors that can halt machines over minor conditions, worsening downtime and enabling sealed, manufacturer-controlled diagnostics (paralleled by the John Deere repair-rights dispute).
Fleet rental buyers further demand uniformity, marginalising owner-operators who want bespoke machines. Real innovation is shown coming from mavericks and contractor-led inventions like Roger Bullivant’s custom dynamic compaction rigs, while Open-S tilt-rotator standardisation is cited as a user-empowering exception.
The episode broadens this to wider cultural homogenisation in products and cities, ending on “dissatisfaction is the inventor’s fuel.”