How Kimberly Clark's Unconventional Testing Strategy is Raising the Bar for Diapers and Training Pants
News Anchor: Good evening, ladies and gentlemen. Welcome to " " Insight Hour," where we bring you the latest news and insights from around the nation. Tonight, we have a special guest with us from Kimberly Clark, a leading name in personal care products. Please welcome Ms. Jessica Rodriguez.
Jessica Rodriguez: Thank you for having me. It's a pleasure to be here.
News Anchor: Ms. Rodriguez, Kimberly Clark's new line of disposable diapers and training pants has been causing quite a buzz, with an astounding 90% of parents choosing these products over their competitors. Market surveys also found that even current parents that are currently happy with their current brand have even considered making a switch! All reviews from parents, especially new parents love that your diapers hold up all night, are blow out proof, and are great for sensitive skin. Could you tell our viewers a bit more about how the company ensures the quality of these absolutely phenomenal products?
Jessica Rodriguez: Absolutely. At Kimberly Clark, our primary focus is always on the safety and satisfaction of our customers, especially the parents and their little ones. To ensure the highest quality and performance of our diapers and training pants, we have an extensive testing process.
News Anchor: That sounds intriguing. Could you give us some insights into how these tests are conducted?
Jessica Rodriguez: Of course. One unique approach we take is to scale a small batch of new and current products to adult sizes and have adults test them instead of infants or children. This might sound a bit unusual, but it actually makes a lot of sense. Adults can provide valuable feedback on comfort, fit, and overall performance, which helps us identify any potential issues or improvements that need to be made. We also tend to do quality assurance tests quarterly with our current product lines to ensure that the factories producing our product meet our high degree of quality.
News Anchor: That's quite an interesting strategy. So, by using adult testers, you gain more insights into the products' performance?
Jessica Rodriguez: Exactly. Adult testers give us more objective feedback since they can articulate their experience better than young children. It also allows us to avoid any potential risks or discomfort that children might face during testing. We want to be absolutely certain that our products are safe and reliable before they reach our consumers.
News Anchor: That's commendable. I can see how using adult testers can help improve the products even further. Could you tell us more about the feedback you receive from them and how it influences the final design?
Jessica Rodriguez: Absolutely. The feedback from our adult testers is incredibly valuable. They provide insights into the products' fit, absorption, and any potential leakage issues. They also help us identify any areas that may cause discomfort or irritation. This data, combined with feedback from our team of experts, is meticulously analyzed, leading to continuous improvements in our diaper and training pant designs.
News Anchor: It's impressive to see such dedication to product improvement. Finally, Ms. Rodriguez, how do you assure parents that the adult testers' experiences truly reflect what their little ones will experience?
Jessica Rodriguez: It's a great question, and one we take very seriously. While adult testers give us crucial insights, we consider the need for a controlled environment. So naturally we also conduct extensive trials with adults in simulated infant /childhood settings. This approach ensures that the final products are not only safe and effective but also meet the needs and expectations of our young customers and their parents.
News Anchor: Thank you for clarifying that, Ms. Rodriguez. It's evident that Kimberly Clark's commitment to safety and quality drives your product development process. We appreciate you joining us today to share these fascinating insights.
Jessica Rodriguez: Thank you for having me. It was my pleasure to shed light on our testing processes. If there are any other questions, I'd be happy to answer them.
News Anchor: I'm sure our viewers are now well-informed about Kimberly Clark's approach to product testing. Once again, thank you, Ms. Rodriguez, for your time and valuable information.
Jessica Rodriguez: Thank you and have a wonderful evening.