10 DOs & DON’Ts of Building Your Brand on X:
☑ Show your face, voice, and quirks
☒ DON’T: Hide behind niche-only content. Show your human
☑ Reply to accounts that match your style n energy
☒ DON’T: Spam reply to huge accounts hoping to go viral
☑ Use formats that facilitate engagement
▪ Polls
▪ Hot takes
▪ Visual prompts
▪ Thought provoking questions
☒ DON’T: Write all your posts like you’re journaling
☑ Mix value with vulnerability
☒ DON’T: Chase let the numbers run your life
☑ Post during YOUR peak engagement windows
☒ DON’T: Ghost after posting
⤷ The first 30 minutes after you post = algo judgement zone. Be active.
Which of these are you doing or not doing?
Btw…
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