By definition a chatbot is a conversational piece of software by pre-programmed responses or artificial intelligence to answer questions without the need of a human operator.
Let's make things a bit more understandable. In order to do so we are going to examine a specific chatbot type: Messenger Chatbots! These specific bots operate on Messenger App and are integrated with Facebook pages. Their use in the business world is growing rapidly and this is because they can be utilised for so many different operations at the same time. Customer support ( offering 24/7 without the need of human presence ), review norturing, customer experience creation, FAQs, contest entrances, lead magnets delivery, advertising capabilities, showcasing services, offering direct payment options are just some of a vast range of features chatbots have to offer.
From their way of operation we conclude in two major advantages chatbots have to offer. They are super efficient at freeing up time and save business money! You can have a completely automated system supporting the journey of any new lead until they become a paying customer and even handle customer satisfaction processes and relationship building after purchases are made.
Aris Tsormpas