There’s a lot of psychology behind ads, sales and marketing. Stores are even arranged specifically to optimize products and prolong the shopping experience. There is even a strategy to the layout which creates decision fatigue to wear you down so you buy more. To avoid overspending go with a specific plan of what you plan to buy and only bring in the amount of money you are willing to spend. Try leaving your card in the car or at home, and use envelope spending. Don’t forget to budget for taxes and fees. Listen to music while you are shopping to help distract you and/or have a time limit, bring a water, and always eat food before shopping. These tips will help to reduce impulse spending, and the urge to stop and grab food on the way home instead of cooking those groceries. No time to let your food expire in this economy 😅