It's a friendly metaphor, not real coffee. Each "coffee" is $5 and you can buy as many you like.
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About 12° North Industies
Outsmarting outdoor chaos—with gear, grit, and dry humor..
☕️ The Under-Caffeinated Truth
We run on coffee, late invoices, and broken dreams. If you’re not into off-roading but enjoy watching others chase purpose uphill—consider buying us a coffee. It's cheaper than therapy and tastes better than regret.